The world’s first Bloomingdale’s beauty store has opened its doors in Abu Dhabi. The store is a one-stop destination for all things related to makeup and skincare.
This unique venture marks the first time that Bloomingdale’s has dedicated an entire store solely to beauty products. This innovative move gives Abu Dhabi another global first to its credit.
The store offers a wide range of products from leading international, niche, and exclusive brands. Shoppers can find products from renowned brands such as Chanel, Dior, Hermès, Estee Lauder, and Ex Nihilo.
For those seeking more exclusive purchases, the store also houses collections from Dries Van Noten, Van Cleef & Arpels Beauty, MEMO Paris, and Gucci’s The Alchemist Garden.
However, the store is not just about beauty products. It also incorporates technology to enhance the customer experience.
One of the highlights is the in-store magic mirror allows customers to see how different shades of makeup would look on their skin without actually applying the product. This feature promises to revolutionize the way customers try out new products.
Additionally, the store features two lavish beauty rooms where customers can indulge in bespoke treatments. For those who need assistance with their shopping, the store offers a personalized shopping experience.
Customers can also shop online and avail of the Click and Collect service at the store or opt for same-day delivery.
With its unique offerings and customer-centric approach, Bloomingdale’s beauty store is set to redefine the beauty shopping experience in Abu Dhabi.